To develop an original and exciting line of sustainable paint and packaging identity, without the conventional use of paint cans and other non-recyclable materials. The brand identity should be used to fashion a new line of products for a new market audience.
Targeting a niche community of innovators, Vinci is branded as a line of high-quality, sustainable paint inspired by Leonardo da Vinci's artistic and scientific innovations and studies. Grounded in history, culture, and experimentation, Vinci relies on quality and detail over anything else. Its identity represents an elegant and modern voice and is driven by a passion for exploring unique and rare colors found in nature that are unique to the brand. The packaging design relies on the company’s theme for high-quality handcrafted materials that place the user experience above anything else.