In partnership with Skylight, I helped create and art direct The Sims 4 Kits, a new product line designed to sell individual themed item packs within the franchise. Each kit required its own story, tone, and visual identity while still feeling unmistakably part of The Sims 4 world. The challenge was to develop a flexible design system that could adapt across a wide range of aesthetics, allowing every kit to stand on its own while maintaining a cohesive brand presence. The result was a collection of vibrant, character-driven campaigns that expanded how players connected with the game’s creativity and lifestyle expression.