Developed between 2024 and 2025, the Battlefield Master Brand established an evergreen identity to bridge the transition from Battlefield 2042 to Battlefield 6. Built in-house with one other designer, the system introduced a modern, cinematic look that honored the franchise’s legacy while connecting projects like BF Labs, BF Studios, and early BF6 teasers. This work strengthened cohesion across teams and marked my first creative direction initiative for the franchise.