The art for the Battlefield franchise has been developed through a hybrid approach combining AI exploration, live-action photoshoots, and in-game renders. Working closely with BOND, Studio, and Brand, we built a flexible creative pipeline that merges cinematic realism with tactical authenticity. This process allows us to iterate quickly, experiment with visual tone, and maintain consistency across key art, seasonal campaigns, and product lines. The result is a cohesive, evolving visual language that continues to define Battlefield’s identity and presence across every release.