Rey Santo is a rebrand concept developed to modernize and revitalize a family-owned winery while honoring its heritage. The new identity repositions the brand through a contemporary lens, blending refined design with warmth and authenticity. The color palette, rooted in the green and golden hues of the grapes, becomes the foundation of the brand’s visual language, symbolizing growth, vitality, and craft. Combined with modern typography, minimal layouts, and earthy textures, the system reflects the family’s connection to both tradition and innovation, creating a brand that feels fresh, sophisticated, and timeless.