This project explored how to revive a legacy brand through a complete visual and strategic transformation. The goal was to identify the core essence of Casio and reimagine it for a new generation. Once known primarily as a manufacturer of practical electronics, Casio was repositioned as a forward-looking technology brand centered on innovation, reliability, and lifestyle integration. The new identity system expanded Casio’s reach beyond its traditional market, reframing it as a modern brand focused on improving how we live and work.